SHELL IS HIRING A LOCAL MARKETING IMPLEMENTER

 
SHELL SOUTH AFRICA
 
Local Marketing Implementer - B2B
Bryanston, South Africa
Skillpool group: Commercial and Retail
Reference ID: 98289BR
 

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Purpose: 
We are in search of a remarkable Local Marketing Implementer - B2B who will be responsible for managing the B2B and Agri brand portfolio; ensure full implementation of the marketing agenda in priority sectors for South Africa, in alignment with regional and global strategy.
 
The right candidate should be able to develop, monitor, share Market/competitors/ customer knowledge in the selected sectors; define a detailed and effective marketing plan for the brands and sectors for South Africa, in alignment with sales counterpart and Brand & Communication specialists.
 
You will act as first interface with Lubricants Supply/Sales/Finance in the country. The Local Marketing Implementer - B2B will also act as coach to distributors on marketing-related matters, specifically to the Distributor Marketing Manager Community, enabling distributors to succeed in growing volumes and value in their focus areas.
 

 
Key priorities:

• Set brand priorities for both Direct and Indirect channel
• Be a real strategic player, able to anticipate trends and to set the future of the brands and channels in the category and to inspire sales teams in the growth journey of the country.
• Lead the Agri market entry and develop a clear sector strategy and marketing plan for the Agri Co-Ops channel as well as Agri OEMs (Original Equipment Manufacturers).
• Ensure a strong digital approach to marketing activities in the country.

 

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Accountability:

• Develop, maintain and implement the brand /sector strategies covering:
• Pricing (Cross and Multi-channel)
• Product portfolio
• Training including Product & Sector knowledge and sales skills
• Customer Value Proposition
• Integrated marketing communications plan, including Marketing calendar. Strong emphasis on making the change from ‘traditional’ means of Marketing Communication to the digital era.
• Provide the fuel for growth, by being the owner of the pipeline fill process for the priority sectors in the key channels
• Ensure all marketing activities are evaluated in terms of return on investment (ROI) and a Pre and Post Investment Review (PIR) is disciplined implemented
• Drive strong (marketing) capabilities at distributors together with the Indirect Channel Excellence team and lead and coach the community of Distributor Marketing Managers to help distributors achieve their plan through tailored and effective marketing campaigns
• Improve distributor loyalty and quality of Distribution Value Proposition implementation as measured through annual Distributor Loyalty Tracker
• Support Pricing team in the establishment of competitor price collection processes and especially translating the competitor positioning prescribed in the brand maps into the collection process

 
Dimension: 
Implement strategic direction setting, managing simultaneous activities and programs on time and on budget, producing the agreed top line growth.
Success in this role will require a close relationship with other country marketing implementers in the region, as well as with local sales, technical team and distributors in the country
 
Job Expires: 30-Jan-2019

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